Offshore
Development Center of Marketing and Innovation
The Client
The client is a US Company focusing on providing Marketing
and Innovation solutions like analytical support, research
design, consultation and the service of web-based marketing
science application development for global companies. It has
developed and delivered many analytical applications for major
advertising agencies, marketing research companies, and global
e-Commerce firms.
What the client wanted
The client expected Abstract Technology to establish an offshore development
center to develop a series of automatic online survey generation
systems to meet its business needs:
- Telecom online survey generation system
- Cell phone online survey generation system
- Insurance online survey generation system
- Automobile online survey generation system
The client wanted Abstract Technology to realize the following:
- Surveys would be displayed to the user in form of flash
in the front end, such as graphic, animations. At the same
time, feedbacks of the surveys could be saved in database.
- Reduce the size of these systems as small as possible
to ensure a high download speed.
- The users would be able to edit the surveys content,
including adding, modifying, deleting all topics and options.
- Retrieve the feedback data from the database and save
it as a text file.
- Process the data in the text file to obtain the final
analysis result.
Approach
According to the client's requirements, Abstract Technology developed
the following solutions to complete these systems:
- The file size was reduced by using action script in the
flash instead of static elements.
- To ensure that the contents stored in database would
be displayed on the flash interface, we used JSP to get
them linked.
- Built the back office with JSP, client can manage the
data in database expediently, including creating the text
file.
- We developed an application with VB. The client can define
in a file for the data that need to be analysed and then
import it from the text file to obtain final analysis results.
